"Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma,which is living with the results of other people's thinking.Dont let the noise of others' opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition.They somehow already know what you truly want to become.Everything else is secondary." -Steve Jobs The late Steve Jobs often ended his presentations of new Apple products by saying, "There's one more thing," he'd say, and then he would roll out a new marvel. CBS News correspondent Anthony Mason has "one more thing" about Steve Jobs and his impact on our world.
It's
hard to imagine such an open display of grief for any other American
CEO. Steve Jobs was a populist corporate hero. These days, that seems
almost a contradiction in terms.
Jobs challenged us to
"think different." As echoed in Apple's famous ad campaign, which
celebrated rebels and troublemakers: "They're not fond of rules. And
they have no respect for the status quo."
Steve Jobs in his own words
Apple co-founder Wozniak on Jobs' final days
Steve Jobs saw digital future, world followed
Apple co-founder Wozniak on Jobs' final days
Steve Jobs saw digital future, world followed
An
intensely private man, Jobs connected with the public through his
products that literally changed our world. He didn't believe in focus
groups or markets surveys. "It's not the consumers job to know what they
want," he once said.
Jobs liked to quote hockey great
Wayne Gretzky, saying at a presentation, "'I skate to where the puck is
going to be, not where it has been.' And we always try to do that at
Apple."
"60 Minutes": The Steve Jobs interview
Biographer: Why Steve Jobs finally opened up
Biographer: Why Steve Jobs finally opened up
In
1984, with the Macintosh, Jobs pioneered the personal computer and put
color in the grey world of technology. But as he told Stanford
University students at a commencement speech two decades later: "And
then I got fired."
Still, he told the students in 2005
that the firing was the best thing that could ever happen to him. "The
heaviness of being successful was replaced by the lightness of being a
beginner again," Jobs said.
In exile from Apple, he
created Pixar and pioneered digital animation. Its first film, "Toy
Story," would forever change the movies.
Jobs' bowties
gave way to black turtlenecks. His return to Apple in 1997 would usher
in one the greatest second acts in American business. The iPod would
alter the entire entertainment industry. But Jobs kept innovating,
making Apple's products sleeker and smarter.
Steve Jobs
always lived up to Apple's "Think Different" ideology. At a moment when
America needs corporate heroes, we just lost the greatest one of our
time.
